Snapchat’s Spectacles Vending Machine with AR technology to digitally try on different colors.Īnd then it moved around.

Hundreds of people lined up for hours to virtually try on the colors (using augmented reality at the kiosk) and buy a pair. Instead of following a classic digital playbook like opening a waitlist or publishing new online store pages, they put a cartoonishly on-brand yellow vending machine outside their headquarters on Venice Beach. took a unique approach to launching their high-tech sunglasses in 2016. We also break down exactly why each campaign was so successful and a key takeaway to inspire your next experiential idea. In our list there’s something for everyone-including examples of event marketing, virtual events, product launches, stunts, pop-up stores, virtual reality, augmented reality, and more. That’s why we’ve compiled 17 of the most creative and successful examples of experiential marketing to help get your creative juices flowing. It has to achieve marketing goals, immerse and engage customers, and fit your budget. The hardest part of planning a great experiential marketing campaign is finding the right idea.

Digital activations ideas